Creation of Audio and Visual Spotify adverts.

After writing the script for our audio spotify advert, we used a programme called Garage Band to record a low budget, time efficient advert.

We wanted to entice the listener as best as we could and really plug the idea of our digipack. I think that the advert, all in all, is successful and it delivers direct and relevant information regarding the single release.

For the visual advert...

I created two banners as there tends to be two stereotypical adverts seen on spotify.

Horizontal:

Vertical:

Here is the horizontal advert as seen in the spotify window:

Script For Spotify Advert

Spotify Advert Research

As we are looking for new and interesting ways to promote our band to our target audience of teens and young adults, we decided that Spotify would be a fantastic platform to advertise the band as it recently has become very popular.

Magazine advert.

Record Company Logo Designs

Following on from the research we did about other existing record labels from similar artists, we decided to create some logos that we could use for our own record label.

The treatment for creating these logos was to keep them quirky and different, encompassing the "indie" genre of music that will appear most on our record label.

1.

2.

Good Shoes' Record Label Research

Brille.

Good shoes are on the record label, Brille, based in england and distributed worldwide.

Brille records is the current record label Good Shoes are on,and the label they have been on their whole career.
It is a small independent record label based in london whose major artists are The Knife,Good Shoes,Operator Please,Envelopes and Whirlwind Heat. They focus on these five bands mainly,only occasionally releasing the odd single from another small indie band now and again.

The record labels demographic tends to be late teens onwards, of a more specific music fan due to the more diverse stylings of the majority of the bands they release. Good Shoes seems to be slightly out of place in this record label due to this.

Brille's most successful releases to date have been;
The Knife's 'Silent Shout' LP.
Good Shoes' 'Think before you speak' LP.
Operator Please's 'Just a song about ping pong' Single.
and both previous The Knife LPs.
'The Knife' and 'Deep Cuts'

Health and safety while filming.

We need to make sure that during filming each member of our cast and crew are completely safe.

The scenes which require health and safety are: Wildlife show,Lost and Vintage cinema.

we need to take precautions for the wildlife show section as we will be dealing with live chickens. When near the chickens,our cast and crew must wear jackets and gloves and keep all skin covered to avoid any accidents from scratching or biting.

In the Lost scene we must take precaution as we are running across the beach,on a day when it should hopefully be raining,We need to ensure that the area is safe,so we will clear a clean runway for ourselves so know debris or rubbish is in the way that could cause potential harm.

All shoelaces must be tied at all times.

And finally in the Vintage scene,we will be filming on potentially busy roads so must stay aware of all moving cars.

Locations List.

Lost: We will be shooting this scene on Berrow beach,near Highbridge. We are using this area as it is a large open beach next to woods and the sea. It is the best area in our surroundings that looks as close to the set as lost as possible. It is also very desolate,so there will be a lot of space to film without interruption.

Babestation: We will be shooting this scene in Jack's bedroom as it needs a simple room setting and will try to use satin style sheets for that corny 'sexy' look.

Big Brother: We will be shooting the big brother diary room scene in Holly's house,using this chair as the diary room chair as it fits that suitable alternative look they usually go for.

QVC: We will be shooting this scene in Will's living room,due to the wide setting and appropriate props. We also intend to ask his mum to play the character at the beginning of this scene.

Nature show: This will also be shot at Will's house,in his garden. This is as he has chickens and a large garden surrounded by fields fitting with the typical genre stereotype and it is away from other houses giving it that realistic space.

Intro/Boy turning on TV: This is the final shot shot at will's house. We will be doing this as we hope to use his brother as we want to use him as the character in this scene. We may be able to do it at another house as we simply need a one person chair and a television facing it.

Vintage cinema: We intend on shooting this in various outdoor places in weston and maybe in a cafe at one point. The only main criteria is that the buildings surrounding the shot are old and unbranded,we have a few places in mind for this.

Kid's show: This shot will be able to be shot at any of our houses or in college. This is as all it requires is to create a childlike,fun background with drawings etc and the two or more presenters in front of it.

News: This is the only part we are having potential problems with as we want to do this in college somewhere,using a desk and monitors to look like a TV studio. as this is potentially the hardest part to replicate so we will have to continue working on the right placement for this scene.

UPDATE: we learnt the technique of green screen in a previous lesson,so opted on a green screen with a newsroom setting backing as apposed to finding an appropriate setting.

Costume List.

Lost: Ripped clothes and messy hair.

fake blood,sand and mud on the actors so they look as if they are actually in the correct scene.

Big Brother: Dressed in normal clothes,but must be different to those worn in QVC scene,each person will have potential stereotypes that are typical to big brother.

News: Suits and slick back hair and glasses to give a presentable and smart look.

Kids: bright over the top colourful clothing and non branded to give a comfortable children's show theme. Non stop smiling.

Wildlife: Hiker boots,blue shirt,cargo trousers,bodywarmer.

QVC: The band will be wearing normal 'indie' clothing as they are portraying themselves and the female presenter will have to dress smart casual with tv make up to fit the role.

Babestation: Thong, tacky tarty make up.

Old black and white style film: Suits, pencil thin moustache, glamourous female outfit,pearles,vintage make up,slick hair,smart shoes.

Prop List.

Lost Scene: Black cotton wool to create a makeshift 'smoke monster',suitcases and fake guns.

Big Brother Scene: A large interesting looking chair for use as the big brother chair,homemade shirt microphones,Instruments of band members.

Newsroom Scene: Coffee mugs,Papers and laptop for newsreaders to read from.

Kids Show Scene: Homemade child drawings for backdrop,stuffed toys on table (all colourful,non branded)

Wildlife Scene: Some kind of live animal/s.

QVC Scene: Instruments of each band member,microphone.

Babestation Scene: Fluffy pillows and satin sheets.

Old Film Scene: Cigarette holder,cigarettes,an extra to play potential love interest.

Test: Depth of Field Test

When storyboarding our Lost section we wanted to incorporate the idea of scale using the smoke monster, as it is a defining feature of Lost. The smoke monster is very big so we decided to experiment with creating it using the limited resources we have.

As avid watchers of Power Rangers as children we remembered the technique that made the mosters appear large by simply positioning them nearer the camera. The video above shows this.

We created a small study to see if it was possible to achieve this effect.

Continuity exercise.

Because we have not filmed for a while we decided hat we would do a few preliminary exercises to get used to angles and the editing process again to create fluent and effective filming.

T.V static effect.

We will be using this t.v static effect for the beginning of the video,and at small sections between each different t.v theme.


EDIT: we may use this effect instead as the sound it comes with is alot more clear.

Animatic of Storyboard.

Unfortunately, due to human error (blind stupidity) the video of our animatic was deleted. Which means we have no record of it.

However, we did create an animatic which showed scenes from our storyboard roughly fitted, in time, with the Good Shoes track. It helped us piece together how long specific scenes would last, what would come where e.t.c. In other projects we have never utilized the potential of the animatic, however it was really successful this time round.

Storyboards

We created sever story boards for the initial scenes we had decided on. The storyboards of only very loosely constructed as a lot of the footage will be continuously shot and then edited in post production to allow perfect sync.

However, we storyboarded the narrative scenes below.

Final TV show ideas.

We have chose 8 different shows to put into our music video,these are:

1. QVC.

2. Lost.

3. Big brother.

4. Babestation.

5. News.

6. Milkshake or alternative kids TV show.

7. Vintage foreign cinema.

8. Wildlife documentry.

We will also plan back ups incase any of these ideas fail.

Initial Treatment

Taking the lyric from the song "I watch T.V because I'm lazy" we have decided to create a music video that incorporates a variety of television shows in a parodic way.

As our video will be, in a sense, made up of sections (each program being a section). Individual treatments will be created for each section.

Feedback of our pitch

Pitch

As a group we plan to pitch the work we have done to date to the rest of our media class. From this we are hoping to gain feedback which will develop our project further.

We are going to use our blog as a reference whilst pitching our work.

Song Lyrics.

I'm the one who makes mistakes
I'm the one who cant say sorry
I get bored far too easily and
I watch TV cos I'm lazy

I'm the one who says goodbye
I'm the one who doesn't have the time
I get bored far too easily and
I watch TV cos I'm lazy

I want to be the one who can dance about
Getting drunk
I get bored far too easily and
I watch TV cos I'm far too lazy

I'm the one who says goodbye
I'm the one who doesn't have the time
I get bored far too easily and
I watch TV cos I'm lazy

I say, Ice Age
Reading,
Full frontal nudity and
I say, I say
Reading,
Full frontal nudity and

I'm the one who says goodbye
I'm the one who doesn't have the time
I get bored far too easily and
I watch TV cos I'm lazy

I'm the one who says goodbye
I'm the one who doesn't have the time
I get bored far too easily and
I watch TV cos I'm lazy

I say, Ice Age
Reading,
Full frontal nudity and
I say, I say
Reading,
Full frontal nudity and

Be close to the
Age and now
Be close to the
Age and now
Be close to the
Age and now
Be closer to the