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Showing posts with label Artist Branding. Show all posts
Showing posts with label Artist Branding. Show all posts

Sunday, 31 October 2010

Creation of Audio and Visual Spotify adverts.

After writing the script for our audio spotify advert, we used a programme called Garage Band to record a low budget, time efficient advert.

We wanted to entice the listener as best as we could and really plug the idea of our digipack. I think that the advert, all in all, is successful and it delivers direct and relevant information regarding the single release.




For the visual advert...

I created two banners as there tends to be two stereotypical adverts seen on spotify.

Horizontal:


Vertical:


Here is the horizontal advert as seen in the spotify window:


Magazine advert.

Thursday, 30 September 2010

Digipak

We created a template to get a rough idea of how things will be laid out and what will feature on the digipak.
After that we looked through our portfolio of images and selected what we thought would best suit the band. We then took the images and created a vintage wash that has become synonymous with the genre of music.



We also wanted make sure it looked completely genuine, so we made effort to include all the copyright information and include the people involved in creating the record.

The panel that states "Artwork Booklet" will have a small sleeve that will include a booklet of photos relating to and of the band.

Album Artwork


For the initial creation of the artwork, I needed to find out the dimensions of the CD case we wanted to use. We chose to use a typical squared CD sleeve as we felt looking into different methods to create CDs was not necessary and would take us away from the progression of the project overall.

I will need to create the front and back of the sleeve.

Here are a few designs that I created, incorporating the theme we currently have for our branding.

1: Front
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1: Back
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2: Front

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2: Back


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3: Front


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3:Back


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Album Artwork Photoshoot











Here are a few of the pictures taken from the bands first photoshoot, we wanted some serious shots of them so the audience can establish who all the members are and see them all together properly for the first time. We have also taken some playful images of the band having fun. This is to show their personality, of which fits with their genre of music; Indie Pop