We added Good Shoes on Facebook, Myspace and Twitter to begin to discover what their current fan base is so we can shift our current ideas for album art work and digipaks more towards a look that would be appealing to Good Shoes' current fan base.
From studying online, through their friends lists on social networking sites and from previous gig experience we have concluded that the majority of Good Shoes fans are in between the ages of 15 to 21. Of course this is not a fact but it is a good starting point for us to begin thinking about how to channel our products in the appropriate way.
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