We hope to achieve a final product that will be unconventional in the sense that we are not following a typical band promotion music video. However when creating the Digipak and the album artwork we have not strayed too far from a conventional pack as we don't want to ostracize the band from the "indie pop" genre.
How effective is the combination of your main product and ancillary texts?
I think this was very effective, we have produced a strong branding image, with our band, the blog and the Digipak.
What have you learnt from your audience feedback?
Audience feedback is a very important part of producing anything in the media. Everything done in the media is for the public. Showing our target audience our main plans for production was extremely helpful, it highlighted what was good and what we could edit or add. We learnt that the audience would like to see more background information of our idea and plan.
How have you used new media technologies?
New media technologies give us the opportunity to experiment and be more creative with working up and the making of our final piece. Using software like 'Final Cut Pro' gives us the chances to completely changed and improve our footage. 'Photoshop' lets us design professional digipak.
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