Jack Snelling's evaluation Question 1.

In what ways does your media product use, develop or challenge the forms and conventions of real media texts?

There are obvious limitations that we were presented when choosing the song for which we wanted to make a music video. For example, the technology we used was not industry standard and high quality that is now used by most popular recording artists. We realized that we had to make the best of what we had, so making a low quality video for a song by someone like Lady Gaga for instance would look somewhat ridiculous and ineffective as audiences now expect these artists to have high quality professionally made videos. With this in mind we chose a band that weren't massively successful but still had a strong cult following. This level of recognition with an artists married perfectly with our initial pitch of a series of pastiches of popular television shows, coming from the independent music scene, Good Shoes have to have a very strong DIY ethic like most indie bands, so that they can be heard by the widest audience possible with the minimal budget that they have, so audiences will expect to see the sort of quality of our music video.

In our music video however we wanted to focus more on presenting the band themselves as opposed to the song, where most independent artists early videos feature simple live performance e.g. Japanese Voyeurs

we wanted to present the band as people. Not that there is anything wrong with live performance video's but it just felt like the "safe" option, and not something that would make our video particularly stand out. We wanted to be present our group as fun and approachable much like the band Weezer, who we researched initially, and not make a serious music video that almost puts them on a pedestal. By doing this we have already separated our group from the rest of the pack.

Our video relies on the audience to be able to loosely interpret every show that it makes light of, and is a music video that belongs firmly in the 21st century or the "digital age" because it takes existing products and to a certain degree changes them or edits them to fit the needs of the new product, in this sense our video is "postmodern".