Kane Anson's Evaluation Question Four

How did you use new media technologies in the construction and research, planning and evaluation stages?

We used many online technologies for our initial research and then following throughout the project.

We used Youtube for video research during the entire platform and to upload our camera tests,rough and final cuts onto the internet.

For research into genre and audience we used Facebook, Myspace and Twitter largely to view musicians pages to look into their fan bases in friend lists,we also used these as a platform to discover a band to use and to find feedback for our finished product (we contacted Good Shoes through Facebook,with our final cut to get an opinion,but received no reply).

During the filming of our video we used a green screen in the 'newsroom' scene to create a realistic backdrop as the setting would be too hard to create from Scratch. For our 'Metal Tv' scene we also utilised steadicam to help keep a constant flow of shots due to the planned extremely fast cuts we had planned for this.

During the editing process we used Final Cut pro to cut our footage into the final piece,this worked out highly effective as all four us had previous experience using the programme so felt comfortable going into its more advanced features to create our product. It was most Effect during the 'Vintage' section,changing the Hue and Saturation settings to create that early 1930s cinema feel to the shot.

For our ancillary text photoshop was used to create each part,we also used photoshop to create the GIF files of each person changing into character,even though these proved to be a massive problem in the end and many on the blog still don't work.

Members of our group also looked into Spotify to see how record companies these days use new age technology to push their product,creating a Spotify advert to played between songs. We also looked into Viral marketing,but felt this didn't fit into our genre we creating our video for.

Prezi was also used unsuccessfully to create a presentation on 'indiepop' this never surfaced to the blog,as we felt Prezi was too much of a hassle to use,however it has been used recently by holly to create her Evaluation.