How effective is the combination of your main product and ancillary texts?
ARTIST REPRESENTATION
As Good Shoes are not a hugely mainstream band and have a smaller more loyal fanbase than someone who would appear in the UK Top 40 Charts, we ensured that in both ancillary texts and the main texts we portrayed the band as being interesting and took a step away from the glossy "celebrity" style that is seen associated with mainstream acts.
Another two important ideas we were trying to get through each text was that the band were fresh/exciting and also fun/quirky. The ancillary texts are the main port of call between the band's image and the audience, so felt it was essential for them to look smart and interesting to entice potential fans. The adverts actually featured the band themselves which is conventional of "new band" advertising.
Above are the three visual adverts (right to left MAGAZINE, iTUNES, SPOTIFY)
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