Jack Snelling's evaluation Question 4.

How did you use new media technologies in the construction and research, planning and evaluation stages?

In our initial research stage we simply used sites like YouTube to look at videos that we liked and analyse what it was that made them successful. With this and Blogger we were able to embed each video into our portfolio so that we could constantly reference back to each video and had a clear log of our process. Other sites we used were Social Networking sites such as Myspace and Facebook. We could see who was following or friends with the artist that we had chosen and then from that find a demographic which we could aim our product at.

When looking at new ways of marketing our product we looked at the rise of Spotify and it's effectiveness in promoting artists. We looked at how the adverts were laid out and what the average Spotify advert sounded like and created our own in response this popular new platform.

For our ancillary texts we used Adobe Photoshop to create all of our promotional artwork, in order to give high quality photo's a vintage look and finish to follow the genre's general aesthetic. This was much easier and reliable than taking actual Polaroid photographs and altering them so they looked vintage, and also wouldn't of been feasible in the time we had.

We used the same program to create our magazine advert, in order to give it that professional high gloss look as if it was actually from a magazine.

In our main product we used many different technologies together to create the effects that we wanted. Using Final Cut Pro we were able to change our HD filmed vintage cinema scene into an olden time silent movie by changing the hue of the footage and also speed it up to add to it's comedic effect. We were also able to use a green-screen to create a realistic looking newsroom without having to leave the actual college. This was extremely useful to us, as it saved us having to find a large space and decorating it to make it look official.

Finally in the heavy metal scene we utilized steadicam to keep as much of the footagee in focus as we could, as this was a scene with last of fast pans and cuts.